Privacy Policy
Last updated: January 2026
1. Introduction
Who We Are
Rogers' Towing and Recovery Service, Inc. ("we," "our," or "us") is a professional towing and roadside assistance company located at 800 S State St, Bunnell, FL 32110. We are committed to protecting your privacy and ensuring the security of any personal information you provide to us.
Scope of This Policy
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our services, visit our website, or interact with us. By using our services or website, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us, including:
- Name (first and last name)
- Email address
- Phone number
- Mailing address
- Driver's license information (when required for service)
Service-Related Information
To provide our towing and roadside assistance services, we may collect:
- Vehicle location (pickup and destination addresses)
- Vehicle details (make, model, year, color, license plate number)
- Vehicle identification number (VIN)
- Insurance information
- Service request details and descriptions
Payment Information
When you pay for our services, we may collect:
- Credit card information (processed securely through our payment processors)
- Billing address
- Transaction history
We do not store your complete credit card number on our servers. Payment processing is handled by third-party payment processors who comply with PCI-DSS standards.
Technical Data
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device type and operating system
- Referring website
- Pages visited and time spent on pages
- Date and time of visit
Usage Data
We may collect information about how you interact with our website through:
- Cookies and similar tracking technologies
- Analytics tools
- Clickstream data
3. How We Use Your Information
We use the information we collect for the following purposes:
To Provide Services
- Process and fulfill your service requests
- Dispatch tow trucks and service vehicles to your location
- Communicate with you about your service status
- Maintain service records for warranty and quality purposes
To Communicate With You
- Respond to your inquiries and service requests
- Send service confirmations and updates
- Provide customer support
- Send promotional communications (with your consent)
To Process Payments
- Process transactions and payments
- Issue invoices and receipts
- Prevent fraudulent transactions
To Improve Our Services
- Analyze website usage to improve user experience
- Evaluate and improve our service offerings
- Develop new services and features
For Legal Compliance
- Comply with legal obligations and court orders
- Respond to lawful requests from public authorities
- Protect our rights, privacy, safety, and property
- Enforce our terms of service and other agreements
4. Who Has Access to Your Data
Our Employees
Access to personal information is limited to employees who need it to perform their job duties. Employees are trained on data protection practices and their responsibilities regarding personal information.
Service Providers
We may share your information with third-party service providers who perform services on our behalf, including:
- Payment processors
- Email service providers
- Analytics providers
- Cloud hosting providers
- Customer service platforms
These providers are contractually obligated to protect your information and may only use it for the purposes we authorize.
Legal Authorities
We may disclose your information to legal authorities if required by law, court order, or other legal process, or if we believe disclosure is necessary to:
- Comply with applicable laws and regulations
- Respond to valid legal requests
- Protect our rights, safety, or property
- Investigate and prevent fraud or other illegal activities
5. Third-Party Services
Our website and services may use the following third-party services:
Analytics Providers
We may use analytics services to understand how visitors interact with our website. These services may collect anonymous data about your browsing behavior. You can opt out of analytics tracking through your browser settings or our cookie preferences.
Payment Processors
We use third-party payment processors to securely handle financial transactions. These processors are PCI-DSS compliant and do not share your payment information with us beyond what is necessary to complete your transaction.
Email Services
We use email service providers to send service updates, confirmations, and promotional communications. These providers have access to your email address and name for delivery purposes only.
Google Maps
Our website may use Google Maps to display location information and provide directions. Google Maps may collect data about your use of the map feature. Please refer to Google's Privacy Policy for more information about their data practices.
6. Data Security
Security Measures
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit using SSL/TLS
- Secure storage of personal information
- Access controls and authentication requirements
- Regular security assessments and updates
- Employee training on data protection
Data Retention
We retain your personal information for as long as necessary to:
- Provide our services to you
- Comply with legal obligations
- Resolve disputes and enforce agreements
Service records are typically retained for a minimum of 7 years in accordance with legal requirements. Marketing data is retained until you opt out of communications.
When personal information is no longer needed, we securely delete or anonymize it.
7. Your Rights
Depending on your location, you may have certain rights regarding your personal information:
Access Your Data
You have the right to request access to the personal information we hold about you. We will provide this information in a portable format within 30 days of a verified request.
Correct Your Data
You have the right to request correction of inaccurate or incomplete personal information. We will promptly correct any errors upon verification.
Delete Your Data
You have the right to request deletion of your personal information, subject to certain exceptions such as legal retention requirements or legitimate business needs.
Opt-Out of Marketing
You can opt out of receiving marketing communications at any time by:
- Clicking the "unsubscribe" link in any marketing email
- Contacting us at info@rogersroadside.org
- Calling us at +1 208-929-6856
How to Exercise Your Rights
To exercise any of these rights, please contact us at:
- Email: info@rogersroadside.org
- Phone: +1 208-929-6856
- Mail: 800 S State St, Bunnell, FL 32110
We will respond to your request within 30 days. We may need to verify your identity before processing your request.
8. Cookies
We use cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. For detailed information about how we use cookies and your options for managing cookie preferences, please see our Cookie Policy.
9. Children's Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly.
If you believe we may have collected information from a child under 13, please contact us immediately at info@rogersroadside.org.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make changes:
- We will update the "Last updated" date at the top of this policy
- Significant changes will be communicated through our website or via email
- We encourage you to review this policy periodically
Continued use of our services after changes take effect constitutes acceptance of the updated policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Rogers' Towing and Recovery Service, Inc.
800 S State St
Bunnell, FL 32110
Phone: +1 208-929-6856
Email: info@rogersroadside.org
We will respond to your inquiry within 30 days.